Marketing Essay Example | Topics and Well Written Essays - 250 words

Marketing - Essay ExampleThe particular product selected for the look for was nothing but a big-name energy drink Red Bull. To study this impact, the research cuddle used was experimental and subjects were personally contacted by the experimenter. In the experiment, the subjects were made to play a car travel video game where each was assigned a racecar which was functionally identical yet differing in footing of gull logos and color schemes including the logos of Guinness, Tropicana, Coca Cola, and Red Bull. The different brands were actually reflecting different brand identities. This experimental research found that the players racing the Red bull car competed with speed, recklessness, power, and aggressiveness attributes that have been identify with the brand throughout its marketing programs. The players raced either inspiringly by winning or horribly by crashing, reflecting the associated radical dimensions confined in the brands attributes. In this way, the performance of Red Bull car racers was uncover the brands attributes among the racers even this impact was unknown to them. This finding can also be conclude to the behavioral influence of other energy drinks on consumer behavior or even to brands having an established, prominent personality.